The generic mass-market conferences are dead.
Attendees increasingly demand tailored, meaningful experiences. Recent data shows many prefer events with customized agendas, relevant content, and smaller group interaction.
According to Cvent, Conference personalization means tailoring an attendee’s event experience to their needs and preferences. This can include a range of touchpoints, from pre-event invitations to onsite session recommendations and follow-up emails.
During MICECON in the Philippines, one of the best personalized activities is creating a first-time-attendee gathering. This breakout session’s main objective is to introduce MICECON for first timers and ensure that first timers feel at ease with the activities of the event.
The first-time-attendee gathering features trivia and team-building games that foster closeness and unity. The icing on the cake is the prizes attendees get during the activity.
The feedback of the first-time-attendees are unanimously positive. In fact, a lot of past attendees wanted to take part and experience the session, which is not possible since you can only be a first-time attendee once in your MICECON experience.
The personalization that happens in pre-event and post-event are important. But for this article, we are discussing the actual event personalization that can make a mark on the heart of the attendee, and will compel him/her to be a repeat attendee for a long time.
Another effective form of personalization during an actual event is peer group discussions and workshops. The inclusion of this in your program design ensures that attendees can choose the group or topic that interests them.
One of the things that I cannot forget is a session in a business event about actual make-up and corporate dressing. The session drew a lot of female attendees. After the session, they are raving about it.
At the end of the day, personalization is all about extending the customer lifetime value (CLV).
Personalization also aligns with the marketing wisdom: ” The Greater the fit, the greater the results.”
Persolization is more than a buzzword. It is a must to make your conference grow and be sustainable in the Philippines.