Inside a packed convention hall in Manila, the hubbub of conversation is in the air. Booths shine with brand activations. A keynote speaker is poised to deliver a career-making speech. The logistics are impeccable. The atmosphere is electric. But behind… Read More »Inside the Mind of a MICE Planner in the Philippines: The Art, Science, and Heart of Exceptional Events
Ever wondered how much a single conference, trade show, or incentive trip injects into the Philippine economy? Spoiler alert: It’s A LOT—but let’s break it down in a… Read More »How do I calculate the economic impact of MICE events in the Philippines?
Ever wondered why the cities are teeming with hectic conferences, grand shows, and exclusive corporate functions? That’s MICE tourism in action! MICE is short for Meetings, Incentives, Conferences, and Exhibitions. It’s a huge tourism sector where business individuals from every walk of life get together—not to unwind, but to network, learn, and seal massive business deals. Imagine it as the Olympics… Read More »What is MICE Tourism in the Philippines